Identification of Different Promotional Strategy and Promotional Tool for Enhancing the Acceptability of Systematic Insecticide in Kurukshetra District, Haryana, India

India’s people live in rural areas and their main occupation is agriculture. A Paddy the seed of grass species Oryzasativa (Asian rice) or Oryzaglaberrima (African rice). As a cereal grain, it most widely consumed staple food for large part world's human population, especially Asia. important crop India. It occupies about 24 percent gross cropped area country. plays vital role national grain supply. Rice contributes 43 total production 46 specially South-East Production paddy India highest West Bengal state, but productivity Punjab state. Sample 100 respondents were drawn by proportional to under paddy.